Ato Micah

Personal Information

Ato is the Managing Principal of Maverick Research. With 19 years of work experience across Market and Social Research, Brand Management and General Management.

Previously, Ato led Nielsen’s Retail Measurement Practice in Ghana and Nigeria, covering over 100 FMCG categories in both markets. He was also the Country Director for Ghana and Client Business Partner – Unilever, where he led significant growth of the Ghana business and the Unilever-Nielsen engagement across Sub Sahara Africa.

Ato joined Nielsen in 2012, having spent 12 years growing brands at Procter and Gamble (Cincinnati, OH) and Sun Products (Wilton, CT) and driving growth at Millward Brown (Fairfield, CT). Ato holds an MBA from University of Wisconsin-Madison and a Bachelor’s of Arts in Economics from Oberlin College, Oberlin, OH